A New Chapter in a 50-Year Journey

Every jewellery business has a beginning. Ours began with diamonds.

Jewelpa comes from a family that has been part of the diamond industry for over 50 years. What started with a deep understanding of diamonds grew into years of experience working with natural diamonds, lab-grown diamonds, and moissanite.

Over time, we learned that what makes a piece of jewellery special goes beyond the stone itself. It's the care that goes into choosing it, the craftsmanship behind its setting, and the feeling it brings to the person wearing it.

Jewelpa is our way of bringing that experience to a new generation of jewellery lovers in India.

With collections in 925 sterling silver, gold vermeil, and moissanite, we're bringing together everything we've learned over the years with jewellery that feels relevant to the way people dress, celebrate, and express themselves today.

The People Behind Jewelpa

Meet Our Founders — Prakash Mayani & Manishaben Mayani

Jewelpa was founded by Prakash Mayani and Manishaben Mayani, bringing a fresh direction to a family journey that began in the diamond industry over 50 years ago.

As the second generation connected to this business, they have carried forward the knowledge, experience, and values developed by the family over decades.

Their decision to start Jewelpa came from a simple idea: the experience gained through years in diamonds and fine jewellery could be used to create something meaningful for today's Indian customers.

They saw how jewellery preferences were changing. People were looking for pieces they could wear more often, styles that felt modern without being too elaborate, and jewellery that offered a beautiful look at a more approachable price.

Rather than limiting that experience to traditional diamond jewellery, they wanted to explore a different direction.

That idea became "Jewelpa".

For Prakash and Manishaben, Jewelpa is not just about introducing another jewellery brand. It's about taking forward what the family knows best, while building something that connects with a new generation.

The Jewelpa story

Our journey

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A Journey We're Just Beginning

Our family has spent more than 50 years learning, working, and growing in the diamond industry.

With Jewelpa, we're beginning something new.

We're bringing that experience into a different kind of jewellery business — one that is online, approachable, and built around the changing preferences of Indian customers.

We know that a legacy gives us a foundation, but it's the experience we create for our customers today that will define Jewelpa tomorrow.

And that's something we look forward to building.

With love,

Prakash Mayani & Manishaben Mayani
Founders, Jewelpa